Magazines & Newsletters
Twin & Turbine and Raytheon
Key Accounts - Twin & Turbine, Raytheon
I led the development of aviation-specific direct mail, collateral, newsletters, and leading aviation publications.
*Twin & Turbine Special Edition Oshkosh 2000 Issue for EAA (Experimental Aviation Association) AirVenture (largest air show in the world)
*Twin & Turbine Special Edition Annual NBAA (National Business Aviation Association) 2000 Issue
*UniCom, Premier Progress, Beech 1900Direct, envision & Piston News newsletters (published for the customers of Raytheon Aircraft Services)
Me: in focus Magazine
Project: This project consisted of creating the brand platform for the "me: in focus" woman, developing the brand logo and business cards, as well as assisting in the creation & development of the first three issues of the hard copy magazine (May, June & July 2009).
Team: The original team consisted of a small group of entrepreneurial women and men from various backgrounds who lived across the U.S.
Starting Point: Our team began work around the concept of creating a publication that would speak to the modern woman in a way that would help her live a better life through empowerment.
Our Method: Beginning with the concept - our first step was to determine the primary target market and create the brand platform.
From our brain-storming session - we arrived at a meaningful holistic approach that would perfectly target the modern woman (compassionate, cultured, savvy & chic) and support all things "me: in focus."
The "me: in focus" approach centered around speaking to women intelligently, informing them about what's available to them (i.e. entertainment, education, travel, fashion, food, and more), also informing them about what's happening in the world and offering ways they can participate in the causes they care about. This approach allowed for focused content that offered the target audience specific ways to help them live better.
After we developed the brand platform we created the logo that best represented the "me: in focus" woman. We were also able to focus on the creation & development of the different publication issues and other needed communication pieces.
Results: The team was happy with the success of the publication launch and it was well-received within the Chicago market.