Wrigley - CPG

Consumer Packaged Goods

Wrigley

Key Brands: Life Savers, Altoids, Hubba Bubba, Extra, & 5

I utilized sound, strategic, and design-based approaches for minor-to-complex level projects enabling design work that broke through on shelf and stimulated positive consumer behavior with increases in market mind share.

I completed fast-track linear tasks placing multiple projects on parallel paths while managing limited budgets.

I led each project from proposal development to completion of strategic design for new Life Savers, 5, and Extra products.

I also conducted design exploration based on consumer and client-based insights that were instrumental in delivering targeted communication. 

 
 Life Savers Hard Candy

Life Savers Hard Candy

 Life Savers Jelly Beans

Life Savers Jelly Beans

 Life Savers Gummies - 5 Flavor

Life Savers Gummies - 5 Flavor

 Life Savers Gummies - Wild Berries

Life Savers Gummies - Wild Berries

 Life Savers Cherry Lemondade Mints

Life Savers Cherry Lemondade Mints

 Life Savers Strawberry Apple Mints

Life Savers Strawberry Apple Mints

 Life Savers Pep O Mint Mints

Life Savers Pep O Mint Mints

 Life Savers Wint O Green Mints

Life Savers Wint O Green Mints

 Life Savers Gummies 5 Flavor

Life Savers Gummies 5 Flavor

 Life Savers Gummies Sours

Life Savers Gummies Sours

 5 Zing Gum

5 Zing Gum

 5 Solstice Gum

5 Solstice Gum

 Extra Smoothies Gum

Extra Smoothies Gum

 Hubba Bubba Sweet & Sassy Cherry Gum

Hubba Bubba Sweet & Sassy Cherry Gum