Wrigley - CPG
Consumer Packaged Goods
Key Brands: Life Savers, Altoids, Hubba Bubba, Extra, & 5
I utilized sound, strategic, and design-based approaches for minor-to-complex level projects enabling design work that broke through on shelf and stimulated positive consumer behavior with increases in market mind share.
I completed fast-track linear tasks placing multiple projects on parallel paths while managing limited budgets.
I led each project from proposal development to completion of strategic design for new Life Savers, 5, and Extra products.
I also conducted design exploration based on consumer and client-based insights that were instrumental in delivering targeted communication.