Consumer Packaged Goods

Wrigley

Key Brands: Life Savers, Altoids, Hubba Bubba, Extra, & 5

I utilized sound, strategic, and design-based approaches for minor-to-complex level projects enabling design work that broke through on shelf and stimulated positive consumer behavior with increases in market mind share.

I completed fast-track linear tasks placing multiple projects on parallel paths while managing limited budgets.

I led each project from proposal development to completion of strategic design for new Life Savers, 5, and Extra products.

I also conducted design exploration based on consumer and client-based insights that were instrumental in delivering targeted communication.